In 2005, EMPRO, later incorporated as EMP Image Solution Sdn Bhd, was formed to
provide high-quality face art services to cater to the increasing market demand for
eyebrow and lip micro-pigmentation. They have also created a unique range of cosmetic
products which are manufactured using 100% natural ingredients. Targeting the lower middle
to upper class female market segments, it has steadily grown from its solitary
headquarters stationed in upmarket Desa Sri Hartamas to now having outlets in Desa Sri
Hartamas , Mid Valley Megamall, Sungai Wang Plaza, Kinta City Shopping Centre Ipoh,
Parkson One Borneo Sabah and Darmawangsa Square Jakarta, Indonesia. The latest
expansions for this fast growing brand are two new outlets located in AEON Bandaraya
Melaka Shopping Centre as well as Central Park Mall in Jakarta Indonesia which are
scheduled for opening this coming December 2009. They are also targeting more new
outlets in shopping complexes to cater to expansion plans in future.
At the very helm of EMPRO is Mr. Coco Alex, a distinguished icon in the beauty industry
in general and face art in particular. A man with vision who acts on his beliefs and makes
things happen, Coco has scored a number of firsts in the industry, both for himself as
well as for the company : -
President of the International Eyelash Designers’ Association (IEDA) Malaysia.
First Malaysian ever to be appointed Chief Judge for the 3rd International Face &
Body Art Competition in Guangzhou, China heading a panel of international
judges from China, Hong Kong, Taiwan, Korea, United States of America, Russia
etc.
First and only brand specialising in professional face art to be awarded the
prestigious Super Excellence Brand Asia Pacific award and accreditation.
First face art company to set up concept kiosks & cosmetic counters at Jusco,
Parkson, Guardian, Watsons' and Sasa stores throughout Malaysia and Singapore.
Pioneer of the ero and Bonbrow micro-pigmentation technique which has since
been widely practised and taught throughout Asia Pacific.
First company in Asia Pacific to be recognised by the prestigious Buckingham
College of Arts & Science, United Kingdom and accorded the rights to run its
external courses culminating to the award of an International Certificate by the
industry-defining college. A company must exhibit market leadership and
exemplary skills/technical innovation to be considered for such privilege.
First face art company to provide quality, state-of-the-art training courses in face
art techniques and in German-technology laser removal procedures.
